Usabilty / User-Friendly Websites
One major component of search engine Optimisation is Usability. SEO and usability create a powerful Fusion were results can be great.
Usability ensures that when a customer does visit your site they are able to fulfil what they went there to do, in some cases that could be online sales.
You implement SEO on your website. You target your SEO strategy at selling
‘Product X’. To navigate to ‘Product X’ on your webpage involves a bad navigation path to the product you are selling creating massive confusion and results in lost sales. Most cases of bad useability are usually quite simple to rectify, getting your webpage back on path.
Search Engine Optimisation is Pointless Without Usability
When implementing Search Engine Optimisation we look at the whole picture. We apply Search Engine Optimisation in conjunction with Usability to help you rank best. Majority of SEO firms overlook usability on a website and head straight to the meta tags. We here at seo specialists analysis your sites usability as standard. We then advise your designers on how they can improve the design in an effort to create a user-friendly website, aiding your visitors in fulfilling what they went there to do.
A Usable website should be easy to navigate and should never confuse or frustrate your visitors. Usability is serious and when your site is not usable your frustrated visitors will leave your site due to annoyance. It not only you who leaves as well, GoogleBot when in a confusing website with poor navigation will get lost just like you. Leaving out important information in the Google index.
One major victim of usable web design is flash animated websites. Customers always advise us that they always get lost inside flash websites. We listen and never advise you to create a heavy flash website. This is just some of the informative Advice that we consult you on.
