Search Engines
Definition:Search engines are used to find information and services on the internet. They are free to use and gain profit from advertising on their results page. There are hundreds of search engines, some targeting certain area’s or topics.
Below is a list of some of the popular search engines and information about them
Google offers adwords as an Pay Per Click Advertising scheme allowing uses to start up their own account and start advertising quite easily. Problems are that adwords is quite expensive if you are unsure what you are doing or unsure what market to target. To solve this issue you should employ pay per click management which will allow professionals to setup your campaigns.Google does not offer ‘paid inclusions’ or banner advertising.
Google’s dominance has seen them localise their search with Google Australia (www.google.com.au) and other nations. It is almost a must to be listed in google as not having your business listed in the search engine will result in lost customers.
Yahoo!
Yahoo is the most visited website on the internet (alexa rankings). But only gets 21% internet search traffic. Yahoo has its own web crawler housing different techniques for indexing pages compared to Google.
Yahoo has pay per click advertising (Yahoo Search Marketing) as well as paid inclusions. Seo Specialist offers pay per click management. Yahoo also has localised versions of its search engine like Yahoo Australia (au.yahoo.com).
Live Search
Live search is the third most popular search engine on the internet. Microsoft built live search to replace msn search in 2006. Live search is the hardest search engine to rank in for various reasons. Live search has sponsored search service named Microsoft adCenter which is very similar to yahoo search marketing. It provides users to easily advertise their website in the search results.
