Search Engine Optimisation

Definition:
Search Engine Optimisation (SEO) is a marketing process that is applied to a website that aims to increase volume of visitors by ranking high in search engines. The process of Search Engine Optimisation involves on page modifications as well as off page factors that include linking strategies and other processes.

There are over 21 billion web pages published online, fighting to be ranked number 1 in Google Search, Yahoo Search and others alike. There are also billions of pages that don’t even show up in search engines.



In Australia there are 15.3 million internet users searching the internet . That’s 74.3% of our population. (December 2007)


Ask yourself.

  • Is my business searchable?
  • Can people find my business easily through the internet?
  • Can my business profit from internet marketing?


    • These are important questions and should now reflect how important it is to have your business easily searchable online.

    The Service

    Our search engine optimisation service is a balance of technical know how, market research and development, constant monitoring and International class customer service. After one of our Search Engine Optimisation specialists analyses your site we start to work on seo immediately, looking at the competition and finding the perfect keyword niche for you to make your online presence. We take into account multiple variables when we optimise your site leaving no page untouched. We weigh up keyword difficulty with your content to find you the perfect SEO Tactic. Our Search Engine Optimisation techniques are Contemporaneous with today’s techniques making sure we are don’t get left behind in the ever changing industry.

    We guarantee we will not change you meta tags and keywords only and leave you with a barely optimised site. We will do a comprehensive ongoing optimisation of your site. Making sure you get a return on your investment (ROI) giving you the exposure you paid for.

    Pay Per Click(PPC) vs. Search Engine Optimisation(SEO)

    It is now commonly known that search engine optimisation is a proven marketing method that has successful long term results. It is often misunderstood that Pay Per Click Advertising is a better form of marketing. The fact is:

    Search Engine Optimisation has long term results, PPC is only effective during the PPC campaign. Once the PPC marketing has stopped there are no added benefits.

    Organic Search Engine Optimisation is more beneficial as it yields longevity, and search relevancy. PPC has no longevity unless you have an ongoing ppc campaign, rendering ppc useless once you have runout of funds.  

    The Results

    The results can be varied. Below are some examples of what you can expect from Search Engine Optimisation:



    • Cost effective marketing compared to traditional advertising (Television, News Paper, Billboards)
    • Ranking in all the popular search engines of various search terms and keywords
    • Rank well in your industry 24hours 7 Days A Week
    • Market your business online all hours of the day.  
    • No Cost Per Click
    • Get great traffic and exposure.
    • Get quality traffic instead of random clicks.
    • We optimize every page, not just the homepage.
    • We use ethical SEO techniques (White Hat SEO) and will never use black hat SEO techniques on any of our client’s websites.