Pay Per Click

Pay Per Click Management

Definition:
(also referred to as sponsored ads, sponsored links, cost per click, Google Adwords or Yahoo Search Marketing)

Pay Per Click Advertising is a form of search engine marketing where the advertiser pays a predefined amount every time a user clicks their advertisement.

The amount the user pays per click defines where the advertiser;s advertisement is placed, higher the bid, more exclusive the placement on search engine and/or webpage.

• Have you ever thought of paying ridiculously low PPC for your Google Adwords and yahoo Pay Per Click campaign?
• Are you driving enough traffic through your Pay per click campaign and not exceeding your daily budgets limits?
• Are you making sales though your ad campaign?

Pay Per Click Advertising Management

By 2010, online marketers will spend $7 billion dollars on Pay Per Click advertising (Jupiter Research). So Pay Per Click programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it's critical to have an effective pay per click management strategy in place.

SEO Specialists has the entire paid search marketing team that's dedicated solely to managing your pay per click advertising campaign both proactively and reactively, and SEO Specialists has certified Google AdWords Qualified Professionals - having passed a comprehensive exam and demonstrated skills at managing client campaigns.

Our team manages the entire process for you, replacing guesswork with our time-proven methodology. We work with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords, across your target audience's entire research/buying cycle, to test for effectiveness in meeting your marketing goals. And we coordinate the prudent use of pay per click advertising in concert with natural search engine optimisation - advising on when to use one technique, when the other, and when both.

And we're available 24/7/365. So if an issue, or an opportunity, arises after hours, on the weekend, or on a holiday, a team member can make changes to your campaign - or even launch a new campaign if needed.

This level of hands-on bid management is critical to the success of your pay per click program. And as search trends change, language usage develops and your services/products evolve, SEO Specialists continually recommends adjustments to your Pay Per Click strategy to keep you in front of your competition.