Mobile SEO
Take your business one step further with Mobile SEO. A significant amount of people have the misconception that traditional web search engine optimisation and mobile optimisation is one and the same thing. But there are distinct differences that can make a strategy in one market succeed and fail in the other one. The most notable aspect that should be noted is the behaviours of the searchers.
Implementing a successful mobile SEO strategy entails having a tacit understanding on the mobile market as well as search engine algorithms.
Popularity in the Upper Market
The top industries that have benefited from mobile SEO so far include the business, travel, and entertainment industries. This shouldn't be seen as a hindrance. There is a lot of room for growth for various types of industries as well because mobile search is still at its infancy.
Majority of the users today are from the upper market, young professionals, and trend-setters. They are the ones who can afford sophisticated mobile devices and browse the internet with it. Search engines recognize the potential of this venture as a source of revenue and increased market share as mobile internet gains in popularity and scope.
Mobile Web Design
Aside from design aesthetics, being successful in the mobile market requires ensuring that your website is W3C compliant. In essence, each web page must be formatted in a way that maximizes time and screen limitations. If you curious to find out how your current website appears to users, conduct a search on a mobile device to see for yourself. You will discover that the layout, graphics, and other features of your site are unavailable. There are several questions that should be asked:
- Is the navigation features functional?
- Is the most important information on your website at the top of the page?
- Are the font sizes the right size?
- Does the website look good overall?
If the answer is no in any of the 4 questions, it is time to do something about it. Create the pages in WL and XHTML to ensure that your pages are optimized for mobile users. In addition, there are also simple tips that can make all the difference in retaining loyal visitors. For example, keeping the content short and updated will be appreciated by people on the go. Developing easy scroll pages is a good idea as well especially if you write catchy, custom titles along with it.
