E Marketing

In this day and age, it’s almost a must for business to be online with a webpage. It is equally important to market your online presence. Internet Marketing is a must.

Did you know that 74.3% of Australia’s population is online and surfing the internet. That’s a pretty good reason to start marketing your website today.

Why Internet Marketing Is A Must

The internet is big, really big. Australians take up a mere 1.5% (Dec 07) of all internet traffic from around the world. There are equally as many websites out there. You have to ask yourself. How does an Australian find Australian websites? It’s a good question and the sad reality is that the majority of our population is surfing overseas missing Australia’s web network all together. The sad reality is the only way to get traffic to Australasian websites is thought internet marketing (E Marketing). Other wise our population will forever be surfing overseas in Europe or America.

 

 

Banner Advertising(PPI)

There are many good and effective ways of internet marketing. The most basic and oldest is Banner Advertising. We Here at SEO Specialists can set you up a banner Advertising campaign quite easily. We will make sure that your Adverts are online only being displayed when your target audience is online. It would be a waste of money advertising your product at 4am in the morning. Or maybe you want your Advertisement to show for the 1 hour before your TV show starts reminding your viewers to hop off the internet and turn on the TV. There are many variables with banner advertising because a lead could be only a glance at your ad from your customer. For this reason. Banner Advertising is usually setup as a pay per impression payment scheme.

 

 

Text Ad Units(PPC)

If Banner Advertising is too costly try text Ads. These are basically Adverts that are in the form of a text unit. As shown below. They are PPC and are very effective. They are placed on websites that are affiliated with the advertising company or placed on the search engine results pages. You also get to nominate how much you want to spend per click, as well as Localisation and time periods. This is a very effective form of advertising and can cater from the small to the big companies.

 

      

Search Engine Optimisation (SEO)

If you are looking for something that is more permanent, you might be interested in Search Engine Optimisation. This basically means showing up in all the common Australian search engines for search terms that relate to your business. Once in full swing you will soon realise how much cheaper Search Engine Optimisation is compared to Pay Per Click or Pay Per Impression.

 

 

If you are unsure which solution is for you? Don’t hesitate and contact us now.