What is Digital Asset Optimisation?

When people first hear about Digital Asset Optimisation (DAO), the first thought that comes to mind is, "Is DAO a fancy new name for SEO?" Well, the answer is yes and no. This is because while DAO is obviously related to SEO, it actually has its own place in the world of optimisation. There are distinct differences between the two.

Search Engine Optimisation focuses on optimizing keywords found in text files on websites and blogs. It relies heavily on keywords found within the title tag, meta tag, description, and body text to index the pages. It has served its purpose. However, the internet is no longer just composed of text; digital content is catching up. It is time for web marketers to adapt to the new environment. This is where Digital Asset Optimisation comes in.

Improving Results for Digital Content

The success behind multimedia content on the internet is the force behind DAO. Internet marketers, small businesses and most especially users demand that search engines pay attention to these files. DAO encompasses a wide variety of content including music files, images, podcasts, and other types of media. Search engines hope to help searchers find more relevant results by replacing traditional SEO algorithms with DAO.

Right now, video content is leading the drive for DAO. Companies want to rank at the top of video indexing sites like YouTube. Landing on the front page of such popular websites will enable them to capture the attention of interested audiences longer and more effectively. Sales can hit double or triple digits if this is achieved. Probably more importantly, web traffic will shoot up and help companies build brand recognition.

Will DAO Replace SEO?

The short answer to this is most likely yes. The principles behind SEO will still be there and in fact, SEO itself will still be practiced. However, savvy companies are increasingly focusing their attention to the new "hot" way to optimise available media. Still, it should be remembered that DAO is still at its early stages. There are also certain issues that hinder it from becoming as popular as it ought to be.

Search engines can't interpret graphics the way it can text content. As a result, they rely heavily on meta tags to categorize images, animations, and videos. Meta tag is still a function of SEO. Its specialty lies in picking the right keywords for the multimedia content. Despite its limitations, there is no doubt that everyone can benefit from DAO if it is properly implemented.