Conversion Optimisation

Are you interested in taking your website to the next level? If you are, then conversion optimisation is the answer for you. Conversion Optimisation enables you to outperform the competition through maximizing efficiency, effectiveness, and productivity. There are two basic phases that needs to be done: Analysis and Optimisation. At Rotapix, we provide high quality service that will make the most out of both.

Phase 1: Analysis

Usability - is your website making the most of its traffic? We implement the best practices on the web to find out the click paths and response of your visitors. Important questions are answered. Through this, you will gain a deeper insight into the search behaviours of your target audience.
Website Stats - standard website stats are very helpful. But using a more sophisticated analysis will even be better. Setting up advanced systems that can tract in detail how and where your visitors came from can give your business a big boost. Funnel analysis is typically used to determine the best clickpaths.
Cross-Service ROI Tracking - this type of tracking enables website owners to find out the effectiveness each strategy. This will determine where optimisation efforts should be focused on to get web visitors to the target webpage.
Split Testing - it involves formulating and testing a hypothesis. The process involves measuring the conversion rate by doing some behavioural testing on web visitors. Split testing has the potential to be more advanced as tools become available.
Multivariate Testing - more advanced than split testing, it involves more options for various elements on a page. Multivariate testing also creates pages equal to those options and elements. Once that is finished, the result is tested.

Phase 2: Optimisation

Every website owner, with the goal of increasing optimisation in mind, want to study the customer's behaviour from the first click up until he buys a product from the goal page. Optimisation involves various steps. Some pages have higher drop-off points than others. And this is what conversion optimisation strives to minimize.

Reducing the drop-off point can be done through page redesigns based on the conclusion derived from the Analysis phase. Usually, incremental changes are made on the website first before the results are measured and adjusted. This process is repeated and corrections are made until the website is as 'convertible' as possible.

Depending on the site in question, conversion optimisation can involve creating a better landing page, restricting to menu, or even just changing the color scheme of the site. There is no-size-fits-all approach to conversion optimisation. Getting the professional expertise of a SEO practitioner is recommended.